Washington DC Photographer: Pricing - Advertising Photography

Advertising use is defined as:  Photographs used in paid media space. Paid articles (advertorials), catalogs, billboards, and advertisements fall into this category.

National Consumer Ad: (e.g. TIME Magazine) $4,225.00
Regional Consumer Ad (e.g. Golf Digest, East Coast) $2,660.00
Local Consumer Ad (e.g. Washingtonian Magazine) $1,975.00
National Trade Magazine Ad (e.g. Police Chief) $2,820.00
Regional Trade Magazine (e.g. East Coast AdWeek) $2,140.00
Point of Sale National (over 5,000 pieces) $2,940.00
Point of Sale National (over 10,000 pieces) $4,560.00
Point of Sale Regional (over 1,000 pieces) $2,375.00
TV Stills (National, 5 seconds) $2,680.00
National Billboard (1,000 placements) $4,945.00
Regional Billboard (100 placements) $3,520.00
Local Billboard (25 placements) $1,990.00
National Bus/transit (1,000 placements) $3,622.00
Regional Bus/Transit (100 placements) $2,805.00
Local Bus/Transit (25 placements) $2,140.00
Packaging(National, Life of Package) $3,330.00
Packaging CD (Life of Album) $2,590.00


Pricing has been developed based on a variety of factors. PLEASE NOTE, however, as every shoot is different, and requires different preparation, scouting, and post-production, please contact us for an estimate specific to your needs.

Please include the following in your email or fax:

Voice & Fax
How soon will the shoot be?
Location for the shoot

Please also include a short description of the subject(s) to be photographed, any comps you may have, and the intended use of the final images.

Prep Days are billed at 45% of the creative fee
Travel Days are billed at 50% of the creative fee
Weather Days are billed at 75% of the creative fee

The rate quoted is the "Single Use Fee" for 12 months media usage for a "Single Image" used as the main illustration. The rate does NOT include any expenses, such as assistants, film, processing, couriers, travel, models, props, stylists, producers, location scouts or managers, or anything other than the creative fees.

Cancellation fees
48-72 hours before: 40% of creative fee
24-48 hours before: 65% of creative fee
less than 24 hours before: 80% of creative fee

Washington DC photographer: Portrait and Editorial Photography in Washington DC

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